Prosecco Made For Your Mood
Are You Black, Grey or White?
By: Philip S. Kampe - Jul 10, 2016
We all love Prosecco!
Now, there is an affordable blended Prosecco (under $16) that has been just introduced into the marketplace.
Zonin, a long time Prosecco producer has added a variation to the classic, 100% Glera grape Prosecco, that we all have grown to love.
Zonin now produces three versions of the Glera grape that is blended with other varietals.
The DOC regulation for the varietals used in Prosecco stress that at least 85% of Prosecco must be made with the Glera grape, while 15% can be blended amongst three other varietals: Pinot Bianco, Pinot Grigio and Pinot Noir. The color of the the three grapes vary from black to grey to white, hence the emergence of Zonin Black Edition, Zonin Grey Edition and Zonin White Edition.
The release of these three new Proseccos is beginning to roll out. I had the opportunity to sample these new editions to the Zonin portfolio. Each was unique in flavor and unlike the other.
The Black Edition is made with Pinot Noir and the Glera varietals. Small bubbles exploded with finesse as this Champagne like palate pleaser grew with intensity, sip by sip. It was as if Prosecco was taken to a higher level—obviously due to the edition of Pinot Noir.
A contrast to the Black Edition was the creamy and lively Grey Edition, made from the Pinot Grigio and Glera varietals. The flavor was like a bubbly cream soda that was hip and made for the present day. It was an obvious that the Grey Edition was made with millennials in mind.
The White Edition, made from Pinot Bianco and Glera grapes, was the old standard. For many Prosecco drinkers, the White Edition would be the ‘go to’Prosecco. It was closer in flavor to the Prosecco that we know.
The Zonin research department has created these three Proseccos as part of an upcoming, ‘Prosecco Dress Code’ campaign that will focus on consumer’s feelings and moods. That concept translated, means, each of the three new Prosecco’s will suggest a style to be consumed, depending on what your mood is.
Zonin has defined each Prosecco by mood.
The mood the Black Edition evokes is: mysterious, elegant, enchanting, sexy and charming.
The mood evoked by the Grey Edition is: modern, cool, informal, dynamic and urban.
The White Edition denotes that your mood is: free, young, joyful and timeless.
Time will tell if this experiment in ‘bubbly psychology’ will work or not. Certainly, you will hear more about it, as this product hits your wine merchants shelves.
(My favorite was the Grey Edition. It may not have fit my mood,but, it was loved by my palate)